EP#8 - What is SEO? Why is SEO important? How can you use SEO to make more sales and drive more traffic? ft. Digital Marketing Specialist Jyles Kerr-Smith

EP#8 - SEO with Digital Marketing Specialist Guest Jyles Kerr-Smith.  Join us as we talk SEO and discuss:What is SEO and why is it important?How do se arch engines workKeyword researchOn page & off page SEOThings that will improve your website’s google ranking:Speed - no-one will ever hope that a website loads slower. That was one of the fundamental principles that drove google founders to be obsessed with loading times. Make sure your site isn’t heavily loaded with high resolution photos and videos. You can check your loading speed here. https://gtmetrix.com/Accuracy of information. If people are searching for something specific, like ‘Best steak restaurants in South England’ make sure your site shows good up to date information and is presented clearly. Clear formatting. It needs to be nice and easy to read and split into subtitles. Don’t go crazy on large blocks of copy. Mobile optimisation. 60% of the internet is viewed from a mobile. Make sure your website works great on both desktop and mobile. Backlinks - if possible the more websites with good authority that link to your site the better. Try and pull a few favours if you know someone with a decent well established website and ask they link to your site. Even better volunteer to make them some content that’s relevant to their audience and link to your site. Internal Links - the more  links you have in your website that links to other content the easier it will be to be found by google’s “crawlers” - more on that in the next section. How do search engine’s work?Crawl - this is the “spiders” that essentially go from link to link and collect information. This is then collated and stored in Google’s index.Index - the register of information linking to websites. Rank - this is the result of 100s of different factors and what SEO is all about.Other tips: You can help google out and give your website a boost by Creating a search console and getting a site map creator.  Check out your domain authority by using the moz chrome extension. This will keep you informed of your progress as you go. Find the Moz toolbar here:  https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en Keywords There are two different types of keywords, short tail and long tail. Use the google keyword planner that’s associated with a google adwords account to find out what people are searching for. Just like Amazon it’s about finding high volume keywords with low competition. https://support.google.com/google-ads/answer/6325025?hl=en-GB