EP#5 - What the f#&% is a sales funnel!?

Talking Points 1. Use a sales funnel, not a website. 2. Creating a value ladder for your business.  3. Free content, Low ticket items (capture those leads!) 4. Mid and high ticket items 5. Driving traffic to your funnel Summary

1. A sales funnel is a singular path along a purchasing journey with different stages along the way with an opportunity to convert a customer into the next phases of the funnel. The idea of a funnel is to reduce the amount of options to a customer, so that you reduce the purchasing friction (a confused mind is the enemy of a sale)

2. A value ladder is the framework behind your macro funnels. Most customers won’t buy everything you have to offer, and wouldn’t want to because they don’t know or trust your business. Over time you build trust and relationships with your customers and they may want to purchase more services or products from you. For example - A marketing company might first give you a free report, then a $200 audit, then $500 per month ad management, $3,000 ad campaign, $20,000 full creative and ad management.  

3. The best way to gather leads and contacts to begin trying to offer your goods and services to customers is by giving out free content that offers value to a potential customer (podcast, ads, website, blog); then to offer something FREE but more valuable in exchange for contact details (free report, video tutorial, webinar, ebook, book) or maybe a very low priced item like a $2.95 swiss army knife or a book.How  4. We go into mid ticket items and what that means in your business.

5. We cover some of the ways right now you can consider driving traffic to your sales funnel to get you those sales.