EP90: What's the Role of Content Marketing in a Growing Company

In a growing company, should your content team have their own goals, or be a service provider to all the other teams that need content help? How you answer these questions will have a real impact on your success with content marketing. On this episode of the GrowthTLDR, we talk to Kameron Jenkins, Director of Brand and Communication at Botify about all things content. We cover: What is brand content, and how does Kameron keep a pulse on how Botify's audience feel about them. What goals should a content team have in a growing company? Should they be a service provider to others, or be accountable to their own goals? How do you create content that attracts the attention of the right people at large organizations, and what should your promotion plan look like? Happy Growing