Mustard's founder Ndubuisi and Chief Evangelist Andrew kick-off the Pass the Mustard podcast by speaking about the Mustard (formerly De Charles) genesis story. The story covers how geeky engineers obsessed with building products, came to experience and believe in the power of narratives.

Ep.001 - How engineers came to believe in narratives

Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.

We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.


bymustard.com; @onlybymustard

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Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard

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Ep.001 - How engineers came to believe in narratives

Ep.001 - How engineers came to believe in narratives