The Brand Compass

EP001 | Why this show? Why me, why you?


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In essence this is a hero's welcome to you - one and all! I give you a quick background to who I am, and why I'm the person to listen to and to guide you along the conversations and discussions to come on the show.

I also explain why the show is for micro businesses, who I identify those people as and what I have experienced their particular, unique challenges to be. More in-depth conversations and discussions on their challenges is what we dig into, in the show.

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π—¦π—›π—˜π—Ÿπ—Ÿπ—˜π—¬ π—₯π—’Μˆπ—¦π—§π—Ÿπ—¨π—‘π—— π—•π—œπ—’:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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All episodes are video recorded, so you can watch them on the website show notes, or on YouTube.

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The Brand CompassBy Shelley RΓΆstlund