The Brand Compass

EP002 | Strengths Are The Secret to Marketable Value, with Alison O'Leary


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We discuss the challenge that many people struggle with, when they jump the employment ship: who am I (if I’m not doing ‘this’ job?); and what do I know that makes me valuable to others?

To help me unpack this topic, I’ve invited Alison O’Leary to join me. Ali is a Career Coach specialising in career change to facilitate life change.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Ali hails from an impressive corporate background working for over 20 years in London in the Communications and Marcoms industries.

Today she runs her own life coaching business, www.livetrue.co.uk, specialising in career change to facilitate life change. She is an ‘Ideal Life’ advocate and the designer of the Work Wonderland™ process, her own proprietary way of helping people to place their unique strengths, gifts and passions at the heart of their decision-making and planning.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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The Brand CompassBy Shelley Röstlund