Sports sponsorship in emerging sports is becoming more exclusive and difficult to obtain. The limited reach and lack of validation and recognition are the main challenges. Traditional media outlets have reduced team sizes and rely on algorithms, making it difficult for emerging sports to gain coverage. Brands also rely on algorithms, which regurgitate popular stories instead of discovering new ones. Building trust is the key to solving this problem. NxtStride.com aims to build trust and effectively communicate it to stakeholders in emerging sports.

Keywords

sports sponsorship, emerging sports, limited reach, validation, recognition, traditional media, algorithms, trust, NxtStride.com

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