In this episode, Joel Klettke shares insights on making technical content accessible, building credibility with customer stories, and the importance of feedback. He discusses his journey from SEO to founding Case Study Buddy, offering advice on storytelling, internal alignment, and the role of customer success in driving marketing impact.

EP004: Unlocking Customer Credibility with Joel Klettke

What's the secret to delivering a technical talk or introducing a complex idea to non-experts? How do you get their attention, engage their brains, and build trust?

That's what Nerds That Talk Good tries uncover! Bringing together smarty-pant communicators from across all kinds of subject areas (computers to chemistry, physics to futurism, and archeology to anthrozoology) about how they bring their technical talk to life and overcome those "blank stare" moments.

When it comes to tech-talk that just works without overwhelming or dumbing down, you don't have to speak well. You only have to talk good!

Society & Culture

Business

Entrepreneurship

Technology

Philosophy

What's the secret to delivering a technical talk or introducing a complex idea to non-experts? How do you get their attention, engage their brains, and build trust? That's what Nerds That Talk Good tries uncover! Bringing together smarty-pant communicators from across all kinds of subject areas (computers to chemistry, physics to futurism, and archeology to anthrozoology) about how they bring their technical talk to life and overcome those "blank stare" moments. When it comes to tech-talk that just works without overwhelming or dumbing down, you don't have to speak well. You only have to talk good!

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EP004: Unlocking Customer Credibility with Joel Klettke

EP004: Unlocking Customer Credibility with Joel Klettke