On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about 'storeyselling’, because the secret of selling has always been "a damn good story". Vicky will share her insights on why stories are so powerful and why it’s essential to use them in all of your marketing.

Key Takeaways:

[1:51] Vicky shares some of her favorite storybooks.

[8:59] If you want people to remember stuff, tell them a story.

[12:32] We are interested in stories about people.

[13:55] Stories are really powerful.

[15:25] Why are stories so powerful?

[17:38] Our brains are hard wired to respond to stories and we make decisions based on our emotional responses.

[21:40] Jennifer Aaker's experiment demonstrates the importance of stories.

[23:14] Vicky's suggestions on storytelling.

[25:19] Vicky’s inner-circle has access to her hour-long online tele-class on storytelling.

Mentioned in this Episode:

www.businessforsuperheroes.com/inner-circle

Wired for Story by Lisa Crom

The Feeling of What Happens by Antonio Damasio

Jennifer Aarker

David Attenborough vs. George Monbiat

www.tinyurl.com/bfs/hermetcrabs

“They Lived” - Subaru Commercial