Inflection Point

EP:006 Engineer of Ideas & Creative Thinker, Bryan Mattimore: Inventing “The Next Big Thing”


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Growing up with a father who epitomized the advertising age’s “original madmen,” Bryan surely ate ideas for breakfast. It’s no wonder he claims he is “obsessed with creativity and the creative process.” Bryan is Cofounder and Chief Idea Guy of the Growth Engine Company, a sixteen-year-old firm which enables a variety of Fortune 500 clients, including Kraft and Ford, to generate new business concepts and innovations. His latest book, 21 Days to a Big Idea, unleashes powerful creative thinking techniques for individuals as well as small business enterprises. His inventive approach as the “new product guru” has been highlighted by the Wall Street Journal, Forbes, Business Insider, Fast Company, and countless other entrepreneurial-driven publications.

Key takeaways:
Stop waiting for inspiration to hit. Simply draw a circle around yourself. What challenges or problems can you solve within this space?
Remember when you wished upon a star every night? Return to that juvenile state and make impossible wishes…possible again.
Be like Einstein. Give yourself a problem, but spend 55 minutes coming up with the framework of the question.
Cultivate the “Chinese menu” brainstorming process – that of Fran Striker and David Bowie.
Find out what a 21-day experiment really means. And no, it has nothing to do with a food cleanse.

Tune in and turn the volume up for a dose of inspiration and life lessons.
That’s how we Live Lead and Play!

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Inflection PointBy Luke Iorio