Andrew and Ndubuisi discuss the seemingly sensitive topic of trying to put African brands into the global mainstream. Could such a brand exist and at the same time still be legitimately "African", or are those thinking in the space asking the wrong questions?

Ep.007 - Could an African brand be both 'genuine' & global?

Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.

We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.


bymustard.com; @onlybymustard

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Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard

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Ep.007 - Could an African brand be both 'genuine' & global?

Ep.007 - Could an African brand be both 'genuine' & global?