Craig Graham stopped by to chat about his expertise in helping DTC brands grow with an attention to Google advertising. We discuss the incredible opportunity with Youtube ads if done right and some of the variation testing you should be thinking about. We chat about easy wins for DTC brands on Google and we discuss an acquisition channel Craig is bullish on in the future. Craig has been advertising online for almost a decade and works with some large 8 figure brands so its great to his hands on insight. Thanks for listening to the podcast! if you get any value from this drop a review and let me know on itunes. Follow the show on instagram @BootstrappedBrands DM me on twitter @FraserMackie