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I met Eric when pitching Vermont Chalky Paint at the Vermont Barn Pitch in my friends, Trish Sears and Steve Mason's barn. Eric came roaring in on a motorbike along with 15-20 other investors all with shiny BMWs glistening in the sun on a hot summer's day. I didn't win the first pitch, but I did win the second year and went onto the statewide competion. Eric was razor-sharp in helping me hone my messaging from Entrepreneur (Unicorn) speak (I want this money because it's a REALLY cool idea...) to Investor Speak (It costs x to make this product, burn rate of 1-3 years, and ROI of $X in 3-5 years.) In other words, I wanted to exchange my Unicorn for Secretariat...
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I met Eric when pitching Vermont Chalky Paint at the Vermont Barn Pitch in my friends, Trish Sears and Steve Mason's barn. Eric came roaring in on a motorbike along with 15-20 other investors all with shiny BMWs glistening in the sun on a hot summer's day. I didn't win the first pitch, but I did win the second year and went onto the statewide competion. Eric was razor-sharp in helping me hone my messaging from Entrepreneur (Unicorn) speak (I want this money because it's a REALLY cool idea...) to Investor Speak (It costs x to make this product, burn rate of 1-3 years, and ROI of $X in 3-5 years.) In other words, I wanted to exchange my Unicorn for Secretariat...