In this episode:

I talk about a subject which is highly linked to your reputation as well as the value of your brand…and that is the NAME you have chosen for your business.

I decided on this topic for this episode because in the space of a few weeks I had quite a few people within my business community asking for feedback on whether they should change their brand name.

This is not an easy question to answer, because there are a few variables to consider and hence – this episode to dig into that.

My business consultancy background is in franchising so, for me, I will always ask questions around your intellectual property, length of time in business and your reputation.

I reckon this episode will give you some aspects to chew on if you are thinking about changing your name. Don’t make a rash decision about it, listen to this first.

 

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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All episodes are video recorded, so you can watch them on the website show notes, or on YouTube.