In this episode we look at the concept of the Million Dollar Offer as a way to get your business running successfully from the outset.

The idea comes from the book '$100M Offers: How To Make Offers So Good People Feel Stupid Saying No' by Alex Hormozi which we're not both big fans of.

In the episode we'll cover how easy it is to create an offer that your customers can't say no to, knowing that in doing so it will help you make more money from the get go.

As usual, lots of opinions and thoughts about business systems, processes, marketing and startups.

Books we talk about:

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

https://www.amazon.co.uk/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8

Links:

🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers/

Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes

Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam