Brain Health News

Ep01: Measuring, Improving, and Sustaining Brain Health


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George Vradenburg, the Founding Chairman of the Davos Alzheimer's Collaborative, engages in a thought-provoking conversation with three global experts in the field of brain health. Doctors Miia Kivipelto, Ian Hickie, and Harris Eyre discuss the critical importance of brain health across the lifespan. 


Dr. Kivipelto introduces the "5 fingers" model which is aimed at reducing the risk of dementia through lifestyle modifications, while Dr. Hickie delves into the plasticity of the brain and the potential for resilience throughout life. Dr. Eyre sheds light on the concept of brain capital and how it can drive economic and societal growth.


This episode was recorded at the World Economic Forum Annual Meeting in Davos Switzerland in January 2024. 


The Brain Health News podcast, part of Health UNMUTED, was created by Mission Based Media in association with the Davos Alzheimer’s Collaborative.


00:00 Introduction

02:16 Introducing the Experts

02:43 The 5 Fingers Model

13:07 Brain Health and Capital Formation

17:27 Motivating Behavior Change

21:51 Creating Brain Health Scorecards

25:30 Closing Remarks

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Brain Health NewsBy Part of the Health UNMUTED Audio Library