<p>This episode the boys discuss not only how Dr. John Kellogg and his brother Will Kellogg started a revolution in breakfast but how it resulted in the first ever Food & Beverage Licensing IP legal battle. The court's ruling will not only pit two brothers against each other, but will set the stage for all food licensing court cases to come.</p>

This episode the boys discuss not only how Dr. John Kellogg and his brother Will Kellogg started a revolution in breakfast but how it resulted in the first ever Food & Beverage Licensing IP legal battle. The court's ruling will not only pit two brothers against each other, but will set the stage for all food licensing court cases to come.

<p>This episode the boys discuss not only how Dr. John Kellogg and his brother Will Kellogg started a revolution in breakfast but how it resulted in the first ever Food &amp; Beverage Licensing IP legal battle. The court's ruling will not only pit two brothers against each other, but will set the stage for all food licensing court cases to come.</p>

Ep01 The Surprising [Licensing] History of Breakfast Cereal

Indulge in a Delicious Brand Licensing Experience with a Tasty Twist! Hosts Peter Cross and Trevor Graham take you on a culinary journey as they grill industry experts on the ins and outs of brand licensing. For every question answered, our guests must take on a mouth-watering food challenge. From spicy IP-infused meals to trademark-themed treats, join us as we explore the industry in a whole new way. Subscribe now for a taste of the industry's hottest secrets on The Royalty Report!

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Ep01 The Surprising [Licensing] History of Breakfast Cereal

Ep01 The Surprising [Licensing] History of Breakfast Cereal