Blois Olson is the Founder of Fluence Media, an agency that provides perspective, strategy, and execution to clients. They specialize in public affairs, litigation communication, labor/management, online/social media consulting, and crisis communication. Blois was listed in the "40 under 40," by the Minneapolis-St. Paul Business Journal, at age 31, and recognized as a "Top Marketer," by Minnesota Business magazine, in 2012. On today's show, Blois discusses how businesses can position themselves in the right light, when it comes to their PR.

Key Takeaways:

[:45] What's Blois's world like?

[2:50] How does Blois help his clients?

[4:00] Business can get dark and scary sometimes.

[5:45] Leaders need to be transparent, especially during times of uncertainty.

[9:30] How does Blois decide which form of media is the right platform to showcase his clients' message on?

[10:25] Technology allows us to directly communicate with customers.

[15:35] What's considered 'newsworthy'?

[19:55] It boils down to reputation and storytelling. It's not about hype!

[20:30] Do Blois and his team have to coach his clients on who their ideal audience is?

[25:45] When does it make sense to have a M&A conversation?

[30:30] How can companies create their own PR disruption?

[36:05] If you're communicating and you're first, you have the upper hand to directly target the right customers.

Mentioned in This Episode:

Dynastylc.com

Fluence-media.com