We could all be doing more to answer customer questions, pre-empt their needs, and deliver a pitch-perfect customer experience.

Bite-Sized Delight From the Episode:

• Most online shoppers can't make a purchase without needing to contact customer support.
• More and more users are turning to Google with "how-to" search queries.
• Build trust by telling your customers the whole story—not just the part that benefits you financially.

Are You Looking for Things We Referenced?

• Andrew Hutchinson (@adhutchinson) on Twitter
• Google Releases New Report on the Most Popular 'How-To' Searches
• They Ask You Answer
• Digital Transformation: 3 Areas of Customer Experience to Invest in Right Now

Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!