The Brand Compass

EP011 [POD BITE] Avoid consultant speak, to resonate with more people


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In this POD BITE episode:

A short, digestible tidbit (under 10mins) to snack on as a quick reflective prompt, a rally for new thinking, or to just throw a challenge out there for you to take up - should you choose to. These are dropped in between my normal episodes.

This episode is about pointing out when you are using "consultant speak" and why it’s not an effective way to get someone NEW to understand you quickly. Have a listen and see if you catch yourself doing this.

I share some tips on how to pull your handbrake up and make some corrections BEFORE you speak, or click that SEND button on a social media post.

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Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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All normal episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version). There is no video available for POD BITE episodes, like this one.

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The Brand CompassBy Shelley RΓΆstlund