Although the primary concern surrounding the FTX scandal must be its team’s mismanagement and alleged fraud, is there also something we can learn from it about the influential power of stories and perceptions? How did Sam Bankman-Fried grow FTX into a company that was courted by the rich and famous, and valued at $32 billion less than three years after its founding? In and among the mess, is there a proverbial ‘baby in the bath water’ that we should keep, or should everything be thrown out?