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Ep.013 - Attention economy: is there something going on with celebrities and private equity?
Kim Kardashian took the unprecedented move to co-found a PE firm in September 2022. Within six months we've seen at least two other celebrities - former NBA and tennis stars Carmelo Anthony and Venus Williams respectively - take similar steps. Are we seeing the next logical commercial steps in the attempt to commercialise attention, or just reading too much into it all?In this podcast, Andrew and Ndubuisi are asking whether we are seeing the early part of a trend, or just reading too much into it all?
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By MustardKim Kardashian took the unprecedented move to co-found a PE firm in September 2022. Within six months we've seen at least two other celebrities - former NBA and tennis stars Carmelo Anthony and Venus Williams respectively - take similar steps. Are we seeing the next logical commercial steps in the attempt to commercialise attention, or just reading too much into it all?In this podcast, Andrew and Ndubuisi are asking whether we are seeing the early part of a trend, or just reading too much into it all?