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EP013 | Brand Experience Trumps Product. Every time.
In this episode:
My topic today may resonate with you, I know its becoming more and more of an issue for the people I have been talking to - who are either consumers or run their own business.
And that is this balance between the quality of your product or service…versus the experience your customers or clients are having in buying that product or service from you.
I feel like since the pandemic, particularly amongst local small businesses - my experience as a customer has diminished, while their prices have increased and their care in my experience has hit an all-time low.
It’s worrying me. Micro and Small businesses carry our economy (at least here in the UK) and if they start to be disengaged with the humans they serve - this is really not going to help our economic and societal post-pandemic recovery.
In this episode I share my framework of how you can dig into this important area of planning your Brand Experience – so you can bake loyalty into your client’s experience of working with you. Loyalty pays dividends (and I share some interesting stats to back that up).
- - -
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).
View all episodes
By Shelley RöstlundIn this episode:
My topic today may resonate with you, I know its becoming more and more of an issue for the people I have been talking to - who are either consumers or run their own business.
And that is this balance between the quality of your product or service…versus the experience your customers or clients are having in buying that product or service from you.
I feel like since the pandemic, particularly amongst local small businesses - my experience as a customer has diminished, while their prices have increased and their care in my experience has hit an all-time low.
It’s worrying me. Micro and Small businesses carry our economy (at least here in the UK) and if they start to be disengaged with the humans they serve - this is really not going to help our economic and societal post-pandemic recovery.
In this episode I share my framework of how you can dig into this important area of planning your Brand Experience – so you can bake loyalty into your client’s experience of working with you. Loyalty pays dividends (and I share some interesting stats to back that up).
- - -
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).