Episode Summary: In this high-energy episode of Nerds That Talk Good, Joel talks with Zac Hyde, a former Army Ranger, CISO, and now a powerhouse email copywriter who helps brands cut through the noise with bold, emotion-driven storytelling. Zac shares his unorthodox path from jumping out of planes to accidentally closing a $4.9M deal with […]

EP013: Breakthrough or Bust: The Art of Email & Storytelling with Zac Hyde

What's the secret to delivering a technical talk or introducing a complex idea to non-experts? How do you get their attention, engage their brains, and build trust?

That's what Nerds That Talk Good tries uncover! Bringing together smarty-pant communicators from across all kinds of subject areas (computers to chemistry, physics to futurism, and archeology to anthrozoology) about how they bring their technical talk to life and overcome those "blank stare" moments.

When it comes to tech-talk that just works without overwhelming or dumbing down, you don't have to speak well. You only have to talk good!

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What's the secret to delivering a technical talk or introducing a complex idea to non-experts? How do you get their attention, engage their brains, and build trust? That's what Nerds That Talk Good tries uncover! Bringing together smarty-pant communicators from across all kinds of subject areas (computers to chemistry, physics to futurism, and archeology to anthrozoology) about how they bring their technical talk to life and overcome those "blank stare" moments. When it comes to tech-talk that just works without overwhelming or dumbing down, you don't have to speak well. You only have to talk good!

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EP013: Breakthrough or Bust: The Art of Email & Storytelling with Zac Hyde

EP013: Breakthrough or Bust: The Art of Email & Storytelling with Zac Hyde