In this episode, we talk about marketing and its impact in a new business to help you generate leads.

To start, we cover the concept of marketing and the minefield that business owners can find themselves in deciding what approaches to try.

We also cover how to optimise your marketing efforts through an understanding of hooks and the emotion behind marketing.

We'll also cover how Artificial intelligence (AI) has the potential to automate certain tasks and improve efficiency with lead generation...and whether it can fully replace some of the tasks that slow down the optimisation of your business marketing.

Links:

🎙 Audio Podcast Subscription: https://feeds.captivate.fm/chief-optimisation-officers

Vicki Jakes - the marketing one: https://twitter.com/heyvickijakes

Sam Jaxx - the engineering one: https://twitter.com/jaxx_sam

Watch on YouTube: https://www.youtube.com/watch?v=9s-jeGrIgnY