The Brand Compass

EP016 | Crafting Your Ideal Working Life, with Alison O’Leary


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In this episode:

Today…’how you work’ can be whatever you want it to be. Never before have we had so much flexibility in designing what our working day, week, month or year looks like.

I bring my talented friend Alison O’Leary back on the show (she’s on EP2 as well) to help me with this discussion. You’ll hear us try and help you, the listener, with defining what “IDEAL” looks like for you, and also give you some pointers on where to start when sitting down to intentionally work out HOW you want to work.

This is an important exercise to do, and discussion to have in order to break any unhealthy and unproductive habits you may have carried over from your employed life…into your own way of working inside your business. Let’s crack this nut together. The more ease you bring into the functional mechanism of how you work – the more joy and enthusiasm you will experience in running your business and in serving your clients.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Alison O'Leary hails from an impressive corporate background working for over 20 years in London in the Communications and Marcoms industries.

Today she runs her own life coaching business, www.livetrue.co.uk, specialising in career change to facilitate life change. She is an ‘Ideal Life’ advocate and the designer of the Work Wonderland™ process, her own proprietary way of helping people to place their unique strengths, gifts and passions at the heart of their decision-making and planning.


𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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The Brand CompassBy Shelley Röstlund