In this episode:

I talk to Daren Smith, Founder of Craftsman Creative based in Provo, Utah. What I love about this episode is we get into the nitty gritty of designing a product ecosystem and what that looks like on the inside – for Daren.

You’ll learn how he had to shift his focus from his technical skills to where his REAL value lies – and that is what I call your ‘marketable’ skills. The pandemic kick started a whole new way of working and generating income for this video and film producer.

Come join us. Daren is great at articulating what he does and so much so, that he now teaches other film and video producers how to do what he has and leverage their time better.

 

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Daren Smith is a film producer, author, podcast host and business strategist. He started his business Craftsman Creative after over a decade of running a video production company and working as a freelancer on projects for businesses ranging from start-ups to Fortune 50 companies. 

While he is still producing feature-length films, he is also a trained business coach, using his deep and wide experience in the creative world, to guide other creators who need help with strategy, outcomes, and mindset, in their business.

 

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machines.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).