In this episode of Velocity: Performance Marketing Podcast by Hawky, we dive deep into the evolution of digital marketing with Rahul Shinde, Head of Global Accounts at Havas Media Network India's Center of Excellence. With over 15 years spanning brands like UTV, Emami, and leading roles at Havas, Rahul brings unique insights from both agency and client-side perspectives.

Chapters:

• 01:49 - Rahul's journey from Mobile2Win to global marketing leadership
• 07:00 - Agency vs Brand experience: What marketers need to know
• 10:59 - Digital transformation: Beyond tools to purposeful strategy
• 14:14 - AI and human balance in marketing execution
• 19:05 - Global vs regional marketing strategies and local nuances
• 29:22 - Augmented reality in marketing and emerging channels
• 32:43 - "Intent is the new black" - The future of consumer targeting
  

Meet Surender (host and co-founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Rahul Shinde: https://www.linkedin.com/in/rahulshinde/

About Hawky: A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.

More Episodes: https://hawky.ai/podcast/