What is diversification and when should one decide to do so, if ever?

In the second installment of Beneath The Underdog, our hosts discuss what it means to diversify in the built environment as well as the level of importance companies and individuals should attribute towards it based on various contributing factors.

• Show Notes:

1. 02:15 - What is diversification?
2. 14:48 - What are the benefits of diversifying?
3. 21:00 - Can diversification be a terrible idea?
4. 39:18 - When should a business diversify?
5. 52:17 - The 3 nuggets of wisdom