While in college, Cam started Bellhops under a different name, Dorm Room Movers, targeting the niche audience of freshman college students living in dorms.

He pushed business cards to freshman parents throughout Summer Orientation. Sure enough, by the end of the summer, he had several hundred parents signed up for assistance.

He then had to go to every single fraternity house on campus pitching the opportunity to move freshman into their dorms for a little extra dough.

After getting nearly a hundred commits, move-in day was the only obstacles left to accomplish.

With little money to leverage technology for ease of logistics, Cam was left with a logistical nightmare.

That didn’t stop him.

He ran the show on clipboards rather than iPads and utilized walkie-talkies rather than a CRM tool.

That was the beginning of what is now Bellhops.

It wasn’t until several years later that Cam learned a piece of key advice from Paul Graham, serial entrepreneur and founder of seed accelerator firm, Y Combinator.

Paul believed the true meaning of the word hustle was, “to do things that don’t scale” in the early days of a business.

Paul also mentioned, “startups take off because the founders make them take off”. He says, “There may be a handful that just grew by themselves, but usually it takes some sort of push to get them going”.

For most of us, that push does not come in the form of capital, resources, mentors or “good fortune”. It comes in hustle. Doing the things in the early days that do not scale.

Put simply: figuring it out and discovering how to make it better the next year with the revenues earned from the previous year.

That is the hustle.

And this….this is Bellhops.