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EP021 | Niching brings abundance and alignment with your purpose, with Evelyn Starr
In this episode:
I don’t know about you – but as soon as someone says the word “niche” I want to cringe into a little dark corner of ignorance, poke my fingers in my ears and pretend it’s not important.
If you feel the same – you are in good company. My guest in this episode has actually made this subject a whole lot more palatable for me. I’m not a fan of the word niche…but the concept of narrowing your focus and attention makes a world of sense to me.
In this episode, I talk to Evelyn Starr, who is a US-based marketing consultant and brand expert who has deep and wide experience in helping clients to navigate their world and help them to articulate and commit to what their specialism is.
What you will find in this episode is that Evelyn neatly brings us around to how joyful it would be to not only work out what your specialism is, but how much more joyful your working life could be if that specialism is magically linked to your own ‘why, or your brand’s purpose.
Curious? Come join us.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Evelyn Starr is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. Evelyn uses her keen powers of observation and insight to help clients wow their customers and grow their businesses. She specializes in working with ‘Brands in Adolescence’, brands that have stalled after their initial success.
Evelyn's award-winning book, “Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling”, shares how she likens brand growing pains with that of teenagers navigating life.
Her clients have ranged from small businesses like Laird Superfood and Harbor Sweets to global brands like Hasbro and Gillette.
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).
View all episodes
By Shelley RöstlundIn this episode:
I don’t know about you – but as soon as someone says the word “niche” I want to cringe into a little dark corner of ignorance, poke my fingers in my ears and pretend it’s not important.
If you feel the same – you are in good company. My guest in this episode has actually made this subject a whole lot more palatable for me. I’m not a fan of the word niche…but the concept of narrowing your focus and attention makes a world of sense to me.
In this episode, I talk to Evelyn Starr, who is a US-based marketing consultant and brand expert who has deep and wide experience in helping clients to navigate their world and help them to articulate and commit to what their specialism is.
What you will find in this episode is that Evelyn neatly brings us around to how joyful it would be to not only work out what your specialism is, but how much more joyful your working life could be if that specialism is magically linked to your own ‘why, or your brand’s purpose.
Curious? Come join us.
- - -
𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:
Evelyn Starr is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. Evelyn uses her keen powers of observation and insight to help clients wow their customers and grow their businesses. She specializes in working with ‘Brands in Adolescence’, brands that have stalled after their initial success.
Evelyn's award-winning book, “Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling”, shares how she likens brand growing pains with that of teenagers navigating life.
Her clients have ranged from small businesses like Laird Superfood and Harbor Sweets to global brands like Hasbro and Gillette.
𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:
Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.
South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.
==================
All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).