Why customer service and marketing must collaborate, the dos (and don'ts) of conferences, and why a phone call is more important than you think.

Bite-Sized Delights From the Episode:

• How REI's customer service and marketing collaborate to provide a coordinated customer experience.
• The keys to throwing a great conference, and what you need to look out for.
• How typos and dated paperwork made a bad experience even worse.
• Why most customers still prefer to reach you by phone.

Are You Looking for Things We Referenced?

• 6 Reasons to Unite Your Customer Service and Marketing on Social Media by Josh Rickel
• Dan's dad's "Bipsy" results
• Smarter CX by Oracle

Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!