How you can turn mistakes into customer experience opportunities, IKEA's risky marketing move that pays off, and what we can learn from a great meal delivery service.

Bite-Sized Delights From the Episode:

• How the 404 error message can turn mistakes into customer experience opportunities.
• A great meal delivery service's tricks for serving a great experience along with lunch.
• IKEA's bold experiential ad campaign.
• The origins of CRM.

Are You Looking for Things We Referenced?

• "404 Error Page Sales" by Neil Patel
• "Ikea Wants You to Pee on This Ad. If You're Pregnant, It Will Give You a Discount on a Crib" by Tim Nudd
• Smarter CX by Oracle