The Brand Compass

EP027 | The Power of Sustainable Visibility®, with Mai-kee Tsang


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In this episode:

How often do you hear people (usually marketeers or do-gooders who fancy themselves as marketeers) say: “YOU HAVE TO BE VISIBLE.”

Well, I’ve been more of a subscriber to the idea of: “do what works and be consistent.” (And, I am a marketeer by broad trade terms.)

However, I’d invite you to approach this ‘having to be visible all the time’ thought, and balance it with fresh insight from my guest, Mai-kee.

She learnt the hard way about what certain kinds, and levels, of visibility activities ended up being harmful for her. Today she teaches others to re-evaluate whether they are safeguarding themselves and others first – before dashing head long into doing MORE.

After listening to this episode, you will realise that IT IS possible to be quieter, and still, more of the time and…less frenetic and focused on pace.

By being quieter, you will still have impact – it may even be MORE meaningful for you and your audiences if you do.

Come join us. You will not regret it.


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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, ICF Certified Trauma-Conscious Leadership Coach, Podcast Guesting Strategist and Public Speaker.

She helps socially conscious leaders become sustainably visible so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, safety and values in the process.


𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machines.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

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The Brand CompassBy Shelley Röstlund