Entrepedia

Ep.03 A promise of consumerism through marketing ft. Parul Sharma


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Our third episode entails the eminent Mrs. Parul Sharma, an astute young marketeer with about 15 years of experience and a Mondelez Globe Award Winner, talking about her journey as she gained her inspiration to be a marketeer from Cadbury advertisements to becoming a star marketeer, today. She goes on to give tips on how to be an efficient marketeer, to "know your product and intent" and your target audience before you market.

She also talks about the difference in marketing across different geographies, the role of diversity and inclusion in marketing, consumer protection, and the essence of marketing in making a positive difference in the world. 

In the podcast, the effect of social media and the pandemic on marketing is also discussed. 

Towards the end, Mrs. Parul reveals her compelling marketing mantra. So what are you waiting for? Tune in, for more!

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EntrepediaBy Entrepreneurship Cell and Skill Hub St. Xavier's College, Mumbai