In this episode of the Professor Insight Podcast, we explore how artificial intelligence is transforming the tourism sector, guided by insights from the OECD Tourism Paper on Artificial Intelligence and Tourism. AI is already being applied across tourism to enhance visitor experiences, streamline operations, improve sustainability, and strengthen data-driven policymaking. This episode highlights the opportunities AI presents for innovation and growth, while also examining the critical challenges—ranging from data protection and workforce impacts to ethical considerations.

This episode is sponsored by the Next-Gen Visitor Experience CRC which aims to pioneer cutting-edge technology and deliver an industry-led program of research and development to transform Australia’s visitor economy and accelerate productivity improvements in Australia’s tourism sector. To learn more about the Next-Gen Visitor Experience CRC Round 26 bid, visit: https://www.visitoreconomycrc.com.au/