<p>Licensing International Rising Star/baseball fan, Nick Manzo from IMG Licensing, joins the boys to tell the story of how an unknown candy inventor was able to side step licensing the Babe Ruth name at the height of the baseball star's popularity, creating the most well-known candy bar of all time...</p>

Licensing International Rising Star/baseball fan, Nick Manzo from IMG Licensing, joins the boys to tell the story of how an unknown candy inventor was able to side step licensing the Babe Ruth name at the height of the baseball star's popularity, creating the most well-known candy bar of all time...

Ep03 Nick Manzo - The Great Bamboozle - The Story of the Baby Ruth Candy Bar

Indulge in a Delicious Brand Licensing Experience with a Tasty Twist! Hosts Peter Cross and Trevor Graham take you on a culinary journey as they grill industry experts on the ins and outs of brand licensing. For every question answered, our guests must take on a mouth-watering food challenge. From spicy IP-infused meals to trademark-themed treats, join us as we explore the industry in a whole new way. Subscribe now for a taste of the industry's hottest secrets on The Royalty Report!

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Ep03 Nick Manzo - The Great Bamboozle - The Story of the Baby Ruth Candy Bar

Ep03 Nick Manzo - The Great Bamboozle - The Story of the Baby Ruth Candy Bar