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EP03 - Scaling B2C Brands: $0 - 100 Mn Marketing Playbooks
In this episode of Velocity: Performance Marketing Podcast by Hawky, we dive deep into Dinesh's 17+ years of experience scaling B2C brands across travel, e-commerce, fintech, gaming, and edtech. From his days at MakeMyTrip to his current role building scalable growth engines at Univest, Dinesh shares the universal marketing principles that work across every industry.
Chapters:
• 03:28 - Which marketing experiences excited him most across industries
• 06:20 - Channel strategy by revenue stage: 0-1M vs 1-10M vs 10-100M
• 13:14 - Essential MarTech stack tools that actually matter
• 15:19 - How AI reduced 40-person teams to 2-3 people
• 21:44 - Why SEO is earned media, not organic
• 29:57 - In-house vs agency: when to keep performance marketing internal
• 37:33 - AI-led creative operations: 110 creatives daily with 3 people
• 41:55 - The 40% creative rule: why perfect isn't always better
Meet Surender (Host & Co-founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Dinesh Arora: https://www.linkedin.com/in/dinesh-k-arora/
About Hawky: A Creative Intelligence Platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-Powered Optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.
View all episodes
By HawkyIn this episode of Velocity: Performance Marketing Podcast by Hawky, we dive deep into Dinesh's 17+ years of experience scaling B2C brands across travel, e-commerce, fintech, gaming, and edtech. From his days at MakeMyTrip to his current role building scalable growth engines at Univest, Dinesh shares the universal marketing principles that work across every industry.
Chapters:
• 03:28 - Which marketing experiences excited him most across industries
• 06:20 - Channel strategy by revenue stage: 0-1M vs 1-10M vs 10-100M
• 13:14 - Essential MarTech stack tools that actually matter
• 15:19 - How AI reduced 40-person teams to 2-3 people
• 21:44 - Why SEO is earned media, not organic
• 29:57 - In-house vs agency: when to keep performance marketing internal
• 37:33 - AI-led creative operations: 110 creatives daily with 3 people
• 41:55 - The 40% creative rule: why perfect isn't always better
Meet Surender (Host & Co-founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Dinesh Arora: https://www.linkedin.com/in/dinesh-k-arora/
About Hawky: A Creative Intelligence Platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-Powered Optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.