‍On today's episode of The Revenue Stream, I had the opportunity to chat with Mason Cosby, Founder of Scrappy ABM.

Mason comes with several years of experience running high impact ABM campaigns and was previously the host of a much beloved podcast called Marketing Ladder.

We dive into his thought process and opinions on how to think set up ABM campaigns for success and more importantly also talk about the things that usually lead to its failure. If you're thinking about spinning up a new ABM campaign, this episode will give you the framework on how to approach it.

I had loads of fun chatting with Mason in this episode and I hope you enjoy the show too. See ya on the other side. 👋