This week on Get Out In It, we’re talking about the brands we run in — and what they stand for when we’re not thinking about pace, splits, or PBs.

The episode was sparked by a simple but uncomfortable question: what happens when you love the gear, but feel conflicted about the values behind the brand? Using Nike as a starting point — and the recent headlines around co-founder Phil Knight’s personal political donations — we explore the tension between performance, ethics, and consumer choice.

From there, we zoom out to look at how money, influence, and brand leadership shape the world runners and outdoor lovers exist in, before shifting the focus to brands genuinely trying to do better. We highlight companies like Patagonia and Allbirds, alongside smaller running and outdoor brands putting sustainability, transparency, and social impact at the heart of what they do.

This isn’t about telling anyone what they should or shouldn’t wear. There are no perfect brands — and no guilt trips here. It’s about awareness, curiosity, and giving ourselves permission to ask better questions about where our money goes.

A thoughtful, honest conversation about running, values, and how small choices can still matter.