In this episode Ron talks about what 10 tests you can put your product to gauge how well your product stands the test of winning in a market category, regardless of the market type.  Writing the perfect copy and the tests to validate how unique your product is against competition.
Use the criteria to measure your winning specialty within your market segment. 

Including:  

• Your Superlative
• Simple Understanding
• Pre-Awareness Level
• Importance
• Measurable
• Ownable
• Protectable
• Feasible/Affordable
• Marchable

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