In today's installment I am talking with my childhood friend and ad agency executive, Daniel Karam. Dan, in his own words, is "the go between the creatives and the clients when they want to produce or create a commercial or any type of communication for that matter." Dan is a managing director at Publicis and has over 20 years of experience. In our conversation, Dan shares the process of creating a commercial, the types of voice over talent his agency uses, and where he sees commercials going in twenty years from now.