The OECD reported in March 2022 that Africa exports more primary products but lacks a competitive advantage in higher-value sectors. We discuss this issue with macroeconomist Charlie Robertson and explore ways for Africa to overcome barriers to growth, including building global brands around cultural exports.

Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?

Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.

We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.


bymustard.com; @onlybymustard

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Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard

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Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?

Ep.035 - Why is Africa still not globally competitive, and could it use attention economics to grow faster?