Crystal Palace F.C. recently appointed Kenny Annan-Jonathan as their creative director: a first for a British Premier League team and an trend emerging in sports. In this Reframed episode, we discuss the changing dynamics between sports, brands, culture, and global audiences with Kenny, and how creatives like himself are steering us through it. We also try to understand some of Nike's successful campaigns, PSG's streetwear status, and the popularity of Nike's 2018 Nigeria football jersey.