Playback Pioneers

EP04 - Bleuenn Le Goffic Hosts Patrick Costello – Rewiring Media with XR, AI and Audience Trust

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In Episode 4 of Playback Pioneers, Bleuenn Le Goffic (VP Business Transformation at Accedo) takes the mic to grill Patrick Costello (Senior Director, Business Development at Qualcomm) on what it really takes to push media forward in a tech-first but trust-starved world.

This one dives deep into:

  • Why XR is more than a gimmick

  • Where AI is changing the rules for sports and video

  • The value of audience trust in a hype-filled industry

  • And the personal stuff too: including what Patrick would call the reality TV show based on his career (you’ll either cringe or clap)



    Chapters

    00:00 – Introduction to Playback Pioneers

    02:00 – Bleuenn Takes the Host Role
    03:00 – Exploring XR and Immersive Media
    05:51 – Qualcomm’s Role in the XR Ecosystem
    12:03 – Building Business Cases in Immersive Media
    18:07 – Audience Engagement and Technology Adoption
    24:05 – The Changing Vendor-Customer Relationship
    29:48 – AI’s Impact on Media and Content
    36:04 – Future of Data Strategy in Immersive Tech
    36:54 – AI in Sports and Conversational Interfaces
    39:41 – The "When, Not If" of AI Adoption
    40:45 – Collaboration & Creativity in AI
    42:31 – AI Disruption in Video Production
    44:30 – Industry Innovation & Shifting Mindsets
    46:52 – Ecosystem Collaboration in Tech
    49:47 – Personal Reflections and Insights
    52:31 – Empathy in Global Collaboration
    54:30 – Quickfire Qs: Reality TV & Curveballs

    ...more
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    Playback PioneersBy 5V Media