Summary

Emre Ozcan, Global Head of Digital Health for the health sector at Merck KGAa Darmstadt Germany, shares his personal journey into digital health and the three elements that led him to this field: curiosity, the need for value-based healthcare solutions, and his organization's focus on science and technology. He discusses the challenges of implementing digital health in a global healthcare system and emphasizes the importance of starting with concrete opportunities and building the right ecosystem. Emre also highlights the need for a user-centric approach and the integration of behavioral science in digital health solutions. He discusses the importance of agile development and the willingness to fail and learn from failures. Emre identifies AI automation and the use of digital biomarkers as game-changers in the future of digital health.

Takeaways

Chapters

00:00 Introduction and Personal Journey into Digital Health

03:04 Value-Based Healthcare and Real-World Evidence

05:47 Building the Right Ecosystem for Digital Health

09:33 Understanding Patient Behavior in Digital Health

37:31 AI Automation and Digital Biomarkers in Digital Health