In this episode of Velocity: Performance Marketing Podcast by Hawky, Abhishek Upadhya, SVP at HiveMinds (Madison World), shares how his engineering background shapes his approach to marketing innovation. From leading festive campaigns where brands hit targets in 72 hours to implementing AI-powered creative intelligence that reduced CPL by 27%, Abhishek reveals the frameworks and systems that keep HiveMinds ahead across travel, luxury retail, real estate, and e-commerce.

Chapters:
00:00 - 10:30 - Abhishek's Journey from Engineering to Marketing Tech
10:30 - 19:06 - Innovation Framework and Tool Evaluation
19:06 - 27:31 - Festive Strategy and Quick Commerce Planning
27:31 - 36:59 - AI-Powered Creative Intelligence Framework Evolution
36:59 - 46:38 - First Principles Over Platform Expertise
46:38 - 54:39 - Building Proprietary Tech for Agencies


Meet Surender (Host & Co-founder at Hawky): https://www.linkedin.com/in/say2surender/
Meet Abhishek Upadhya: https://in.linkedin.com/in/abhishekupadhya


About Hawky: A Creative Intelligence Platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-Powered Optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.

More Episodes: https://hawky.ai/podcast