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EP04 - India's Festive Marketing Secrets: Strategy, Timing, and Quick Commerce
In this episode of Velocity: Performance Marketing Podcast by Hawky, Abhishek Upadhya, SVP at HiveMinds (Madison World), shares how his engineering background shapes his approach to marketing innovation. From leading festive campaigns where brands hit targets in 72 hours to implementing AI-powered creative intelligence that reduced CPL by 27%, Abhishek reveals the frameworks and systems that keep HiveMinds ahead across travel, luxury retail, real estate, and e-commerce.
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By HawkyIn this episode of Velocity: Performance Marketing Podcast by Hawky, Abhishek Upadhya, SVP at HiveMinds (Madison World), shares how his engineering background shapes his approach to marketing innovation. From leading festive campaigns where brands hit targets in 72 hours to implementing AI-powered creative intelligence that reduced CPL by 27%, Abhishek reveals the frameworks and systems that keep HiveMinds ahead across travel, luxury retail, real estate, and e-commerce.