Instagram is the platform most realtors know. But the platform most of them are ignoring — TikTok — might be the single most powerful tool available right now for reaching people who've never heard of you. That's a structural feature of how TikTok works, not just a trend.

In Part 2 of AI Decoded's series on social media for real estate agents, we cover the platforms that most agents underestimate — and how to be present on multiple channels without creating entirely separate content for each one:

- TikTok: why its algorithm reaches strangers by design, what content earns completion and shares, and how the hook determines everything

- YouTube: the only social platform where content doesn't expire — and why that changes the math entirely

- LinkedIn, Facebook, and Nextdoor: who they're for and when they become worth your time

- The two-platform rule and Claude's role in adapting one core idea across all of them

Chapters:

(00:00) TikTok: the structural difference — reach by design, not just by luck

(02:24) How the TikTok algorithm decides what to push

(04:48) The content types that consistently work for real estate on TikTok

(07:12) The hook: 1-3 seconds to earn the scroll stop

(09:36) TikTok vs. Instagram: why adaptation matters more than duplication

(11:42) Cross-posting: one video, three platforms, minimal extra effort

(13:12) YouTube: the only platform where old content keeps working

(15:36) Writing YouTube titles the way clients actually search

(17:24) LinkedIn, Facebook, and Nextdoor — which clients they reach

(20:24) The two-platform rule: where to start and in what order to expand

(22:12) Claude for adaptation: one core idea across every channel