Is there an objective standard for logo design, and can mathematical principles be applied to find it? In this episode, we interview award-winning logo designer Kwaku Amprako, who believes there is an objectively "good" way to create logos. We discuss Kwaku's logo philosophy and explore theories related to shapes, physics, and mathematics that might support it.

Ep.040 - Can we find objective beauty in maths, shapes and logo design?

Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands.

We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa.


bymustard.com; @onlybymustard

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Reframed is a conversational podcast in which we challenge the current thinking on building ventures, initiatives and brands. We are Mustard, a venture agency on a mission to show the potential of narratives to found ventures and scale brands. We are working to show this potential over the next decade, by using narratives to co-found the first global brands to come out of Africa. bymustard.com; @onlybymustard

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Ep.040 - Can we find objective beauty in maths, shapes and logo design?

Ep.040 - Can we find objective beauty in maths, shapes and logo design?